Take Control of Your Distribution
Most brands assume their broker is creating turnover orders for them — but how many can prove it?
Turnpike is the DIY turnover platform that puts you in control. Build your digital store, target the buyers you want, and finally see proof that your products are being presented.
Join the Waitlist
Get early access when Turnpike launches. Be among the first brands to take control of your indie distribution.
No credit card required • Launch coming soon
The Broker Problem
Traditional brokerage isn't working for Independent Natural Product Stores
No Proof of Presentation
Your broker says they're presenting your line. But can they prove it? You have no visibility into which stores saw your products or when turnovers were actually sent.
Lost in the Crowd
Brokers manage 200+ brands. Smaller lines rarely get the focused attention they need. Your products sit on a shelf—literally and figuratively.
High Commissions, Low ROI
You're paying 5% commission, but how much value are you really getting? Without data or proof, you're flying blind on broker performance.
Slow Response Times
Need to update pricing? Launch a new SKU? Run a promotion? With traditional brokers, these simple changes take weeks instead of minutes.
No Sales Data
You don't know which stores are reordering, which DCs are performing, or what your ROI looks like on promotions. You're making decisions in the dark.
Can't Target Your Buyers
You know exactly which stores would love your product—but you can't reach them directly. You're at the mercy of broker schedules and priorities.
The Turnpike Solution
Build Your Digital Store
Create your own branded store on Turnpike. Upload SKUs once, link to distributor DCs (KeHE, UNFI, and many more), add promotions, and manage everything in one place. It's your digital booth—always open, always working.
Target the Right Buyers
You decide which buyers see your products. Filter by region, DC, store type—whatever makes sense for your brand. Turnpike notifies them automatically about your new items and deals.
Automated Turnover Creation
When a buyer likes what they see, they place their own turnover. Turnpike formats it perfectly and sends it directly to the distributor sales team. No manual work. No wondering if it happened.
Real Performance Data
Get monthly reports showing who viewed your store, who placed turnovers, and how your promotions performed. Track sales by DC and store. Finally—data you can actually use.
Update Instantly
New SKU? Price change? Promotion update? Make changes in minutes, not weeks. Your digital store updates immediately for all buyers.
Keep Your Distributor Relationships
Turnpike doesn't replace your distributors—it makes working with them easier. All orders still flow through KeHE, UNFI, DPI, or whoever you're already set up with.
Stop Guessing. Start Knowing.
Get proof that your products are being presented and track every turnover in real-time.
Let's ChatHow It Works for Brands
Create Your Store
Upload your SKUs, product images, and case pack details. Link each product to the distributor DCs where you're authorized.
Set Up Promotions
Add MCB-funded discounts, free fill offers, samples, or display deals. Schedule them or run them whenever you want.
Target Your Buyers
Choose which retailers to notify. Filter by region, DC, or store type. Turnpike sends them automatic updates about your products.
Buyers Place Turnovers
Retailers browse your store and place turnovers themselves. Turnpike formats and sends them to the distributor. You see every order in real-time.
Track Performance
Get monthly reports on store-level engagement, turnover activity, and sales data. Optimize your promotions based on actual results.
Simple, Transparent Pricing
Brand Subscription
- Your own branded digital store
- Unlimited SKU uploads
- Multi-distributor support (KeHE, UNFI, DPI, direct)
- Automated turnover creation and routing
- Real-time order notifications
- Monthly performance reports
- Promotion and deal management
- Sample request handling
- Store-level sales data
- Email support
"We built Turnpike because we lived the frustration. After years in brokerage, we knew there had to be a better way for emerging brands to reach independent retailers—with proof, data, and control."
Ready to Take Control?
Join the waitlist and be among the first brands to launch on Turnpike.
Let's ChatQuestions? Email us at info@turnpike.com