From Pitch to Purchase — Faster
The DIY Turnover Platform for Natural Products
Most brands assume their broker is creating turnover orders for them — but how many can prove it? Turnpike puts control and proof back in the hands of both brands and buyers.
For Brands
Build your digital store. Control who sees your products. Track every turnover. No more wondering if your broker sent it.
Monthly subscription when platform launches
Let's ChatFor Retailers
Browse products available through YOUR distributors. Place turnovers yourself. Get deals and samples directly from brands.
✓ Always Free for Buyers
Let's ChatThe Industry Challenge
For Brands
Traditional brokers manage 200+ brands. Smaller lines get lost. Turnovers may never happen. You have no proof of presentation.
For Retailers
Discovering new products means waiting for broker visits. Ordering requires phone calls and emails. You miss deals and samples.
For Everyone
The process is slow, opaque, and frustrating. No visibility. No data. No control.
How Turnpike Works
Build Your Store
Brands create their own Turnpike web store — upload SKUs, link to distributor DCs (KeHE, UNFI, and many more), add promotions and samples.
Buyers Discover
Retailers search by their distributor DC to see products they can actually order. View deals, request samples, and browse new items.
Place Turnovers
When buyers like what they see, they place their own turnover. Turnpike creates a PDF and sends it directly to the distributor sales team.
Track Results
Brands get monthly reports showing who viewed, who ordered, and what performed. Finally — proof that your products are being presented.
Ready to Transform Your Distribution?
Whether you're a brand or a retailer, Turnpike gives you the control and visibility you deserve.
Let's ChatWhat You Get
For Brands
- Control your own visibility and presentations
- Target specific buyers and regions
- Track every turnover in real-time
- Monthly performance data by store and DC
- Upload once, reach thousands of retailers
- Sell through KeHE, UNFI, and many more distributors — or direct
For Retailers
- DIY ordering platform — no waiting for broker calls
- See only products available through your DCs
- Access deals and samples directly from brands
- Place turnovers instantly — see confirmation in real-time
- Discover new products when YOU want to
- No middlemen, no delays, no wondering
For the Industry
- Faster, more transparent ordering process
- Distributors receive clean, formatted turnovers
- Data-driven promotional planning
- Strengthened brand-retailer relationships
- No disruption to existing distributor partnerships
- Built for the natural independent channel
Built by Industry Veterans
Turnpike is powered by iLevel Brands, with decades of experience in natural products brokerage and distribution. We understand the pain points because we've lived them — and now we're solving them.